Prizepicks
Description:
Sonic logo and modular sonic toolkit
Along with the team at Antfood, I developed a sonic logo and three branded music compositions that capture PrizePicks’ sonic DNA, tailored to fit a variety of content and use cases.
We created a bold, catchy ATL trap melody that exudes quiet confidence. Distorted tuned 808s, hi-hats, and muted guitars bring the swagger. With a memorable melody and hip hop influenced production, this direction delivers an eclectic and elegant feel that balances the edgy personality of the brand.
This sonic not only amplifies the highs of community and the thrill of the win, but also builds lasting trust and emotional connection to PrizePicks.
I also made two original tracks that pay tribute to the many styles of ATL Hip Hop and incorporate the PrizePicks Sonic Logo.
Prizepicks